Rum is thought to have first been developed in the Caribbean in the 17th Century, and it’s the people of Barbados specifically who claim to have created this iconic drink; the famous Mount Gay Distillery has been active in Barbados since 1703. Rum is made by distilling fermented sugarcane, giving it its signature sweet taste, and it comes in various forms including gold rums, dark rums, flavoured and spiced rums.
The makeup and character of rum varies around the world, but generally it is made from sugarcane juice or molasses (created during the sugar making process) and contains at least 40% ABV (alcohol by volume). Caribbean rum is known for its fruity taste and is regularly used as a mixer in lieu of other spirits such as whiskey and vodka.
Perhaps the most unique rum story is that of Admiral Nelson, the legendary British Navy admiral who died in the Battle of Trafalgar in 1805. The story goes that Nelson’s crew transported his body back to England in a casket of rum to preserve it for a proper burial back home – supposedly taking a few cheeky night caps from the casket over the course of the journey home. An amazing story but admittedly less appealing than a tasty rum cocktail on the white sand beaches of Barbados.
This poster, and several others in a series, were created in partnership with P&O Cruises to celebrate the impressive drinks selection available on P&O Cruises’ ships – including a wine list selected by wine expert Olly Smith. You can view the full series in designer Jeremy Harnell’s portfolio here.